Samples were handled out to customers and employees, marked topical cream. People used it as a topical cream, applied to the face, results came back, my crows feet are gone, I look ten years younger. The company knew they had something more than an effective stretch mark cream, people were seeing results, anti-wrinkle reduction was occuring. Stri-Vectin-SD helps give you a youthful, healthy, glowing complexion faster than retinol, far superior to Vitamin C, and without irritation, needles or surgery. So, if you are someone applying an anti-stretch mark cream to their face, do not think they have gone off the deep end, they be smarther than you think.